the concept of seasonal fashion was only related to clothing, and in particular to a specific segment of women's clothing: haute couture and ready-to-wear. Since the 80s, fashion has spread to other segments: glasses, perfumes, stockings, accessories (watches, jewelry, pens, etc.), causing a renewal of them every season. To date, there is no other field of human activity where the systematic change of product has been institutionalized as much as in clothing and consumer goods close to it. It is almost like a social obligation. Corbellini and Saviolo claim that this is because: […] Clothing is, or ought to be, the expression of a development in customs, social context, culture and lifestyle, in a phenomenological context that is much wider and more complex than clothing itself… (Corbellini & Saviolo, S., 2012 ). https://failfake.com/pl/ We are going to approach the history of fashion from two areas. On the one hand, the beginnings of the figure of the dressmaker; on the other, a chronological journey through the history of clothing and clothing styles of the 20th century. 3.1.- The figure of the couturier |